Sometimes We Market “Just Because”
You may remember a time when you just fell in love with an idea, a product, a service, a company or person in the marketing world simply because what they had to offer to you SPOKE to your core. We all go through that and rightfully so.
There is a tremendous amount of work and time, sometimes expense, that goes into the creation, production and delivery of products and services. When this is OBVIOUS, you just want to talk about it. Perhaps it was a movie, a book or an event you went to and you just couldn’t restrain yourself from telling everyone about it.
That’s what I call “Just Because” marketing.
YOU are marketing that product, service, person or event just because it feels right, it got you excited or there was something there you couldn’t put into words but, you know people need to know about it.
Now, how many times have you seen folks advertising, literally paying; another person’s products or services? Plenty, of course.
But, have you ever dug deeper to find out the agenda behind the ad? Did they advertise out of the kindness of their hearts? Did the advertiser know the other person? Perhaps they purchased the product, fell in love with it and decided to become an affiliate.
Many times, they invest dollars into advertising because of a few things like:
- It’s proven to be a well converting offer
- They were invited to be a Joint Venture Launch Partner and there is a contest for whomever brings in the most sales or leads
- The commissions are high and advertising costs are low in comparison to profit
These and many other reasons for advertising another person’s products or services is usually the case. Sadly, it’s rare if you see someone advertising, endorsing or promoting another person’s goods UNLESS there is a “what’s in it for me?” element to the process.
I’ve been conducting a test for a few months. You see, back in June, my father passed away and I wasn’t in the mood to conduct business as usual, so I only worked with a handful of people in a workshop environment. I only marketed that workshop to people I have worked with before and I actually like.
The workshop was conducted at very little expense to the attendees and very HEAVY effort on my part. I felt like I was giving back to those who needed the information and could benefit greatly, without charging my normal high investment price tag.
It felt good, but it wasn’t enough. I spent an entire month looking at what colleagues in the industry were creating and realizing there were many people who were creating fantastic content and services, yet if I put in a bit of effort (without even notifying them I was going to do so) maybe that could help them to help more people.
People like Vegas Vince, who understands the Barter and Trade world better than anyone I’ve ever spoken to. I didn’t know Vince personally, but I knew his Barter Arbitrage 2.0 was a fantastic experience and collection of knowledge that most entrepreneurs and people in general could leverage to make their lives and businesses better.
There was no affiliate link for his products, PERFECT!
So I began to post on FB and Twitter about it. I purchased the product myself and have been studying and leveraging it AND I even paid to sponsor a few of my posts I made on Facebook about it. I didn’t tell Vince I was going to do this, I didn’t make or even try to make a commission from it and I KNOW quite a few people purchased it through my persistence and promotion of it.
Why did I do that?
I would do that for anyone I believe in. If they have an offer which could impact the lives of others, I would gladly endorse them without an agenda attached. There have been plenty of times I’ve endorsed names like:
- Ken McArthur, who was the first person to ever invite me to speak on stage in front of an IM crowd
- Rick Butts, who I’ve gained an extensive amount of knowledge from about writing my own books, public speaking and powerful promotion of myself and my message.
- Ray Edwards, who’s faith, spirituality and message transcends that of the average copywriter/ marketer to allow us to integrate our beliefs, ethics, values and faith into our services.
- Lee Collins, who’s open sharing of his journey as a self-made success continues to inspire and impact the lives of anyone who pays the slightest attention.
This is just a short list of my “Just Because!” recommendations. You have to understand this…
…in a traditional marketing capacity, all of these people and folks like Ben Adkins, Marlon Sanders and many others would be seen as competition to my business. But I see them all as gifts and assets to an ever-growing industry that needs more ethics, honesty and transparency.
You see, these folks may or may not know how they’ve impacted my life and the lives of others. They don’t know I was writing this post and MAY not even WANT to be spotlighted. But I do this JUST BECAUSE.
Because people need to know about them and what they do. Because, they contribute and they love doing it. AND…because folks like these continue to think about the value they deliver while being successful at it.
Today, below this post, speak of someone who has impacted you in life, business or in a positive way in general JUST BECAUSE… YOU CAN!
– Bob Yeager